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Air Max Plus OriginsNike's revolutionary Air-Sole unit made its way into Nike footwear in 1978. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. In 1998, the Air Max Plus introduced a cushioning system that "tuned" Air-Sole units to specific parts of the foot, giving runners more stability and support. The shoe's sunset colourways and wavy design lines, inspired by wind-blown beachscapes, garnered a cult-like following that grew into a cultural phenomenon.