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Air Max Plus OriginsNike's revolutionary Air-Sole unit made its way into Nike footwear in 1978. In 1987, the Nike Air Max 1 debuted with visible air in its heel, allowing fans more than just the feel of Air-Sole comfort—suddenly they could see it. The Nike Air Max franchise would go on to own the '90s with a succession of now-iconic releases. In 1998, the Air Max Plus introduced a cushioning system that 'tuned' Air-Sole units to specific parts of the foot. This gave runners a more stable stride, but the shoe's unique look earned it an influence beyond any performance benefit. Its sunset colourways and wavy design lines, inspired by wind-blown beachscapes, garnered a cult-like following of sneakerheads that grew into a cultural phenomenon.